Success story - Marketing software | Custom software development
About the client
TruVISIBILITY is an entrepreneurial company dedicated to providing small businesses with innovative digital marketing software tools and marketing software solutions. The founders of TruVISIBILITY in 2013 saw an opportunity in the market to address the needs of small businesses to compete online with the bigger and more established companies (competitors) in their local, national and international markets. They recognized the need to provide SMB with an easy to use online solution to set up and promote their online business.
Business challenge
As a SaaS startup TruVISIBILITY faced a challenge: to grow the software development expertise in house and most likely distract from the business side or to partner with a software development company and focus on business development in the rapidly evolving digital marketing software landscape. The company needed to offer to the small business a robust online marketing suite that not only consolidated essential marketing tools but also remained at the cutting edge of technology. It was crucial for TruVISIBILITY to partner with a software developer who could not only deliver an initial state-of-the-art solution but also commit to its continuous enhancement. This partnership required a forward-thinking approach to ensure that the marketing suite would evolve with emerging trends and maintain parity with, or even surpass, other solutions in the marketplace.
TruVISIBILITY knew they needed a platform that was scalable, adaptable to new technologies, and capable of integrating future advancements in digital marketing, all while maintaining a user-friendly interface for small business owners. The goal was to provide a solution that would grow with the client's needs and remain relevant and effective in a competitive environment. Since the target market is small businesses, the solution must be affordable and effective to its paying customers. It needed to be a platform that could be maintained technically without enormous expense so that the solution could be priced aggressively in the marketplace.
Implementation
Codemasters International stepped in to transform TruVISIBILITY’s vision into a tangible product that is the center of the TruVISIBILITY business. We designed and programmed a user-friendly marketing suite that allows small businesses to create, manage, and track their online presence and digital marketing campaigns with ease. Once launched and receiving feedback from users, we continuously addressed user issues and opportunities for improvements with the software platform. By dedicating teams of developers, testers and system ops, we always have knowledgeable people ready to address every need efficiently and effectively.
Value delivered
Codemasters International’s ongoing support ensures that TruVISIBILITY’s platform remains at the forefront of innovation, providing small businesses with a competitive edge in the digital world. The result is a scalable, efficient, and cost-effective solution that has empowered countless small businesses to grow their online presence and achieve their marketing goals. Each year new functionality is added to the platform and existing systems are enhanced based on user feedback and marketing trends.
The two company’s partnership allows TruVISIBILITY to focus on the sales and client use of the platform while Codemasters International handles maintaining platform security, overall technical performance and future functionality additions. The partnership has been in place for over 10 years now and has grown from a brainstorming session into a very successful endeavor for both TruVISIBILITY and Codemasters International.
Expertise utilized
Client testimonial
"As a thriving digital marketing software provider, TruVISIBILITY's ambition was to create a marketing suite that not only met but exceeded the needs of small businesses looking to make a significant online impact. Our vision was ambitious, requiring a software platform that was both comprehensive and user-friendly. That's when we turned to Codemasters International, whose reputation for delivering exceptional software solutions made them the ideal partner for our project.
From the outset, Codemasters International impressed us with their meticulous approach to design and programming. They took the time to understand our objectives, target audience, and the challenges faced by small businesses in the digital space. Their team provided innovative ideas that aligned perfectly with our vision, resulting in a marketing suite that is intuitive, robust, and feature-rich. The level of customization and scalability they built into the platform ensures that it can grow alongside our clients' businesses. Post-launch, Codemasters International has continued (now over 7 years) to provide stellar support, proving to be a reliable and responsive partner.
Their ongoing maintenance, updates and new functionality we have added keep our platform at the cutting edge, giving our clients the tools they need to succeed in a competitive online marketplace. We couldn't be happier with the outcome, and we credit Codemasters International for helping us empower small businesses with a top-tier digital marketing suite that truly makes a difference. TruVISIBILITY stands as a testament to their expertise, dedication, and commitment to excellence."
Steve Sunshine
VP Sales & Marketing
TruVISIBILITY.com