Codemasters

Confidential retail advertising agency: staff augmentation for retail

Our client is a renowned advertising agency.

Client
Confidential retail advertising agency

About the client

Our client is a renowned advertising agency. They specialize in retail advertising, excelling in boosting sales for major companies in various industries including consumer goods, food networks, automotive, and office supplies. They have a team of highly skilled professionals who have established a comprehensive set of efficient processes and best practices. This well-crafted approach has consistently promoted business growth for decades. With this extraordinary system in place, our client has succeeded in driving their customers towards new horizons in sales and visibility.

Business challenge

Despite holding a strong position in the retail advertising industry, our client sought to reduce operational costs through software automation and process optimization. Achieving this goal required additional technical expertise and development capacity beyond its existing in-house team.

  • Identifying automation opportunities across complex business operations
  • Reducing operational costs while maintaining service quality and performance
  • Expanding engineering capacity to accelerate strategic initiatives
  • Filling specialized technology and development skill gaps

To achieve its objectives, the company needed a highly skilled technology partner capable of augmenting internal teams and delivering scalable automation solutions.

The solution

Codemasters International helped the client quickly scale its engineering capabilities by providing specialized talent and seamlessly integrating with internal teams. The result was a collaborative, high-performing development organization focused on speed, quality, and cost efficiency.

  1. Step 1

    Assessed Staffing Needs and Identified Critical Skill Gaps

  2. Step 2

    Assembled a Team Tailored to the Client's Requirements

  3. Step 3

    Embedded Developers Into Existing Engineering Workflows

  4. Step 4

    Established Transparent Collaboration and Communication Processes

  5. Step 5

    Accelerated Product Delivery Through Integrated Team Execution

  6. Step 6

    Optimized Development Costs While Maintaining High Quality

Value delivered

By augmenting the client's engineering team with experienced software professionals, Codemasters International accelerated development, improved delivery capacity, and strengthened the company's competitive position in the retail advertising market.

  • Faster Delivery

    Reduced time-to-market across internal and client projects.

  • Team Extension

    Expanded engineering capacity with specialized expertise.

  • Greater Efficiency

    Streamlined development workflows and project execution.

  • Customer Retention

    Strengthened the ability to support and retain key clients.

  • Market Growth

    Expanded market presence and competitive advantage.

By combining product strategy, technical expertise, and scalable delivery, Codemasters helped launch faster, grow confidently, and build a foundation for long-term success.

In the client’s words

Codemasters International has been a trusted partner for over 15 years, delivering consistent high-quality work in a cost-effective and timely manner. Their employees are truly valued by our software development team and have become a natural extension of our in-house staff

Phil B.Executive Position Confidential, Client Confidential

Connected

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